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www.TerriStallcop.comfriends - Let's get started!! This training site is designed for the most powerful economic segment in society today -
Baby Boomer Women!
Let's Learn Internet MLM Now
Make More "Retired" Than Hired!
...using our power and abundance as a force for good!
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As Boomer Babes, We Know Joe -
And We Know He's Right... So Call Me! 918.830.6900
We Can Help Each Other!
Women Baby Boomers Are Becoming Wealthy Entrepreneurs
Women baby boomers are fast becoming the wealthy entrepreneurs of this decade. As we approach 2010, you could be one of them. I don't know yet about the gender breakdown but an AARP study by the RAND Corporation found that about one in three business owners age 51 to 60 made the transition to self-employment at or after age 50.
Here's another interesting finding - the US Dept. of Labor has reported recently that almost half the 7.4 million self employed business owners in America are baby boomers.
Many Baby Boomer Women Start With An Online Business
I love this quote:
"Entrepreneurs create wealth by saving money earned through commercial enterprise. Governments dissipate wealth by spending money as fast as they get it. Sometimes, they spend it wisely on programs that have lasting value. More often, they waste it on war and politically popular causes that have no economic value at all." Michael Masterson, Early To Rise
Why does that quote hit home with me? Because my background is healthcare. In a very, very short time in history, the coverage for my services as a critical care nurse shrank. Suddenly, as a Cardiac Care Unit Manager, that once had all of the resources necessary to save lives every single day, found herself in a panic situation.
Almost over night, things changed. Without going into the details of the decline of healthcare services, let me just say that many clinically expert baby boomer women in positions of authority lost their influence to promote health and wellness at a time that critically ill patients needed us.
So, what does that have to do with now? PLENTY! Now baby boomer women are in the drivers' seat. When baby boomer women speak, people listen. Why? can we create wealth by saving money? Does that sound like a silly question? Who can save money these days? Well, we can.
But not if all we have is a job. We have to earn money through our own commercial enterprise. In other words, if you have a job right now, chances are, the job will never be the vehicle where you can earn enough money to save, and even if we could, it won't be enough to create wealth. Entrepreneurs create wealth. Hired people usually can't.
But baby boomer women are catching on to the fact that a huge wave of wealth creators are on the rise. And as I said, you can be one of them. You might be a hirling now but no one can stop you from making more retired than hired - that is, no one except you. You can stop yourself from creating wealth before you even begin. It's easy to give up your dreams when you're approaching 60 years old.
Most people are approaching 60. There are 79 million baby boomers living right now and about half of them are us - baby boomer women. Although most people actually spend more money than they make, that is not the huge trend on the horizen. The current state of most working women right now is that they are not running their own company.
The fact is, as long as we work for someone else, they make a fortune, we make a living. And retiring early with much of a nest egg is only for the very few. So why not consider, as you approach 60 or 70 - why not consider starting your own business, an internet business.
Women Baby Boomers Have Huge Advantages - Especially In Today's Economy
Don't miss my next post... Baby Boomer Web 2.0 Women!
[Terri Stallcop]
in Baby Boomer Women, ENTREPRENEURS, baby boomer women, marketing to baby boomer women, start an online business, todays economy, women and marketing, women baby boomers, women entrepreneurs
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There Really Is A Way To Make More "Retired" Than Hired
As you probably know, it really is more blessed to give than to receive. We have to give first in order to succeed as Baby Boomer Business Women. It's a natural law. We naturally are attracted to givers, who unselfishly offline. Well, it is exactly the same online.
The internet is full of non-attraction marketing. So if you offer value first, it is a very pleasant surprise to people who are surfing the internet and find you.
When you search for information online, you aren't usually looking for a person to get to know or a new product to buy. Usually we go online to find information, right? Maybe even a solution to a problem or dilemma. True?
First, You Must PRE-Sell
Yes, I am in business and I am making sales but I believe it's because I've learned to PREsell.
Did you read the post before this one? The reality is that my online biz is quite literally easier to manage than a job or an offline business. When women get this, it's so empowering and motivating that nothing can stop us!
Here's a post-it note for you... Online, if we over-deliver online with our writing or someone else's, providing high quality value information for people, real people who are searching for what you offer.
Be credible. Success on the net all begins with giving. Think of your "pages," posts, forum conversations, etc. as YOU, Inc.
Creating "You Inc." Can Be The Good, The Bad, Or The Ugly
Don't be a stranger with a sales pitch. Be the personable YOU, not the commercial you. We all have a pushy side that can get ugly. We don't mean to be bad. We just want to be sure everyone understands our point of view for their sake. Women are like that so of naturally. BUT, we shouldn't be that way as a first impression, especially online.
Believe it or not, there truly is a place in business for what some call "hype." But it only has a GOOD result when the commercial YOU follows the real you who has learned to market well using words that help people discover the value you have to offer.
Make More "Retired" Than Hired!
Yes! It can be done but not overnight. Online Network Marketing or any Internet Marketing for that matter is like many entrepreneurial offline adventures except for one thing - it takes time but not as much and it takes money but not as much. Don't quit your day job yet. Just get started online. I can help. Just call me! 918.830.6900 or book an appointment at the top right. I'm my own boss now, an ex-exec and I love it! You will too!
[Terri Stallcop]
in Baby Boomer Women, baby boomer women, boomer babes, entrepreneur, internet marketing, make money online, make more, retirement
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How To Build An Online Business
So, how do you build a successful online business? How long does it take to get your first check?
Well, all I can tell you is my story. You can begin immediately and see your first check a lot sooner than I did although I was quite happy with that first check coming in after just 3 months of putting up this blog. I almost framed it :)
The formula for success that works for me is explained well by the "Site Build It!" founder, Ken Envoy. This is his formula, but it's exactly what I do. Although I write almost every week about each part of this equation, that doesn't mean the same topic is right for you. If you didn't click yet on Site Build It! above, do that now to see what I mean.
So let's look at this formula for building a successful business online. Content refers to videos, articles, blogging, advertising, etc. Your web of content online is step one. I started with this blog.
Content
But there are many ways to put up content. Those who are really serious about an online business should not mess around with a blog. Use Site Build It! so that you can get into profitability sooner and not later. Blogging for business like I'm doing is much slower but it's a great way to start if you just want added income.
I started making money after I had about 30 pieces of content pointing back to this blog, linking to it with the right keywords for my target market.
Traffic
Basically, there are four really great ways to bring traffic to your central "hub" like a blog or your main website.
- Social media networking
- Search Engine Optimization (SEO)
- Email Marketing
- Article Marketing
But even if you just do two of the four, you can succeed. Notice, I didn't include ads. Successful advertising actually takes a lot of study. Don't start with that. If you are reading this post, you probably
- met me online at a social media site or
- found me on google using keywords that are all about internet MLM, or
- read some of my articles elsewhere that linked here or
- you're on my list and I sent you an email
PRE-sell
Preselling is NOT selling. I know that doesn't really explain it but it's so important do much more than just hype. There is a place for hype. There really is a way to make hype and the hard sell work. A good sales pitch is sometimes necessary but not until you get to the last piece of the formula - monetization. The rest of the time you are pre-selling.
So what does that mean. Basically, it means selling yourself first. Pre-selling means gaining trust. It means people are sold on you and the content you provide.
After successful pre-selling, you can easily not just sell, but build a business.
Making a few online sales now and then versus building a successful online business... they're actually two different things.
Monetization
After Pre-selling, now you can sell :) Content, driving traffic and preselling are all part of getting to know your customers. They help you learn what they're looking for as you interact with them online in forums and from the comments they leave on your articles, videos, blog posts, etc.
If you provide enough value up front for free in order to meet the needs of your target market, they will become your customers.
Just remember that whatever you use to monetize your central website needs to be great stuff, or you'll loose them. The first three steps of the formula, content, traffic and preselling, will build business relationships. The last piece of the formula, the sale, is a natural result of the business relationships you build.
The Sales Funnel
I have another article to help with the overall concept of building your marketing content strategy. After you build it, they will come, and then you can take a break and see the world! It is the initial set up that takes a few months, then it's just a matter of two things, add more content and more traffic. It isn't that hard after a while because your satisfied customers spread the word. That's the best advertising and it's free, but you have to earn it.
Here's another way to see the overview of how a successful online business works. The Sales Funnel Of Internet Network Marketing.
Book an appointment with me (see sidebar) and I'll be glad to help you, step by step, click by click.
[Terri Stallcop]
in How To Build A Successful Online Business
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Baby Boomer Women "Don't Mess With Me!"
Right now, today, if you search yahoo or google for "baby boomer women" what you will find is many, many articles on how powerful we are. Do you feel powerful?
Some days, no. In fact, some of us seem to be sort of dropping out. I think it's a temptation to want out of the struggle. I'm talking to myself now and to you. During my career as a nurse executive, there were times when I was "taken out." People loose their jobs every day but that doesn't make it any easier to take. If you are "taken out" of the work force, so-to-speak, or afraid you might be downsized soon, take heart.
Here's what we must always remember, whether it is a job struggle, a hard time with your kids, a lay off, a spiritual struggle, or anything that tries to break your spirit, just say to that situation in your fearless female heart, "Don't mess with me!"
Insider Secret: You and I know that we are, deep down, get down, "Don't Mess With Me" Women...
But In A Nice Sort Of Way...
Don't Mess With Me
Baby Boomer women are a vastly underestimated force both in the market place and in life. There are over 40 million of us. Many of us are educated, relatively affluent career women who know we have a "don't mess with me" kind of spirit, but we are just strong inside, not mean.
Grandmothers Are Not What They Used To Be.
We are still nice, just like our moms and grandmothers. But grandmothers as most baby boomer women are, now live in a very different world than when we used to visit Grandma. A lot of us have worked as executives in the last several years, maverick types-we had to be. We can and we have handled just about everything. Like Arwen, in Lord Of The Rings, we believe we can ride like the wind. We still think of ourselves as her age, immortal, strong and beautiful-and we are, each of us in our own way.
When tempted to forget all that, don't! We are a powerful force and we must use our influence, our power, as a force for good. Now, in a nice sort of way, tell any thing stopping you, to just GET OUT OF YOUR WAY. Save the day, ride like the wind, be strong.
Arwen's ride to save Frodo... (and, of course, she does!)
Music by Bryan Adams, "You Can't Take Me"