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               Terri Stallcop


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Email Marketing Plus How To Build Your List... 

Entries in killer newsletter (1)

Thursday
Dec182008

How To Write A Killer Newsletter

Imagine seeing a huge percentage of your newsletter subscribers joining your MLM business every month.  It absolutely can happen to you. 

Permission-based email marketing with a killer newsletter isn't as hard as you might think. 

Did you know that you could get started with a very short but powerful newsletter series that pulls in some of your more targeted prospects, step by step, so that at the end of the series, they can't wait to sign up.  Not only that but some will even stay so tuned in to your blog that they will buy anything else you might recommend.  Why?  Because you will have earned their trust. 

It's the end result of the marketing maching you have in place that keeps funneling in hightly targeted prospects who know you and your work.  

Your very best prospects are those who before they ever see your blog and opt-in to your sales funnel, your newsletter, your free report, etc. they will have met you where they hang out online.

That's where you find out exactly what they need, what they want, how to help them solve a problem, and many other perfect topics for your email marketing campaigns.  In other words, you must get to know your target market.  

So to write a killer newsletter that recruits for you 24/7, here's what you need to do in preparation.  Charles Heflin's "ogres" process is a good description of what I mean:

  • Observe - Observe your target market, e.g. at Digg or BetterNetworkers 
  • Gather  - Gather is that many networkers are just now getting online
  • Reward - Reward or recognize when they submit a great article, Digg it and  make genuine comments about why you like what they share
  • Engage - Engage prospects at social media sites by contributing value for free.  Post articles, respond in forums to problems mentioned with what's worked for you, etc.
  • Seek - seek out the leaders, connect with them, add friends, build a network. 

It makes so much more sense for network marketers to network online to build their businesses where we can observe our target market, gather information about people we want to work with, engage them rather than family and friends who are not interested, and connect with people who are.

Networking with your target market online prepares you to totally blast through all competition with a killer newsletter developed from real world market research that only takes about 30 minutes per day.  

So that is step one - observe.  Go join www.BetterNetworkers.com and find my profile.  Notice my friends and check out their profile.  What are they talking about in forums?  What are we all writing about?  Observe the social buzz and then come back here for step two in how to write a killer newsletter.