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               Terri Stallcop


Welcome to Internet MLM Now! Learn how to set up a multi-level marketing machine to generate traffic, leads and sales for your business on auto-pilot!  I am here to help you each step of the way on this website. And if at any time you want one-on-one training, I'm just one click away for Customized Coaching!

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Thursday
Mar272008

Network Marketing And Internet Marketing Are Merging

Merging Network Marketing With Internet Marketing: Terri-fic Traffic Tip #2

Network marketing and internet marketing are merging into a new business model for so many people but it is definitely not as easy as I once thought. Don't let any one tell you that you can generate endless leads in just a few weeks of work.  Internet marketing takes time to learn,  but once you have an online marketing machine in place, then it can go into auto-pilot and like magic, you've got targeted traffic and leads, endless leads for your internet network marketing business.

Network Marketing Online 101

"Begin with the end in mind" as Stephen Covey says.  The internet is a journey people take and you want one of their destinations to be your blog and/or website, leading to your sales funnel(s).

Road signs pointing to the end of their journey are articles, PPC ads, social media comments in forums, and more. But before setting up these road signs directing visitors to what you have to offer, you have to prepare the destination place for them to visit - and that's your website(s) and/or your blog(s).

Internet Traffic Means Real People Visit

Use your time wisely to build your blog, focusing on the idea that you are writing a book for real people to read.

  • Be sure to have a picture of you on your blog and a little bit about you, the author of the book.
  • Write like you talk. Be yourself.
  • Study constantly about your "book's" topic (the title of your blog) and write about what you're learning and what you think about it. Write until you have at least 2000 words in your blog on at least 5 pages.
  • Stay with one broad theme (the title of your blog)
  • Title your 5 pages as if they are the table of contents (TOC) for your book. Always remember, you are writing a book online. If you change the theme, make it your next book (start a new blog) because if your reader can't figure out what your blog is about by reading the titles of each page, your TOC, then neither can google or any other search engine.

Your Blog Is Not A Sales Letter

Stay generic in your posts. Don't add a lot of hype about your MLM company or your products. And don't load up with a bunch of affiliate links.  Just write.  Don't try to use a ton of keywords or get too strategic. (That's next when we go back and replace some of our text with keywords)

  • Just write entertaining, educational, enlightening information about your broad topic.
  • Add pictures, at least 5 per page.
  • Add videos, at least one per page.
  • Link to valuable content elsewhere on the net related to exactly what your point is. If your link's content is not relevant to the point you are making, then do NOT link to it.

Internet Traffic To Your Blog Using Attraction Marketing

People like getting to know people from articles when they search for information online.  If you write an article about a topic that you cover more indepth at your blog, then link to your blog page that is the most relevant.

People may or may not care at first when they search google about who's writing to help them but believe me, if you provide value to them with your personality included, some of them will be attracted to you and they will follow the bread crumbs to your blog.

Don't miss that point because network marketing and internet marketing merge at exactly that point.

What do I mean? Internet marketing is becoming social - more so than ever before. Network marketing has always been social.  So merging the two now is really, really powerful and very attractive, many call it attraction marketing.

Marketing Merge

Successful marketers of any kind, use attraction marketing. They don't chase after anyone, trying to convince uninterested people to buy. Successfully merging internet marketing with your network marketing business means you have to stop chasing people down with what seems to others as very desperate marketingand not at all attractive or professional.

Watch Your Language

The language you use online is the most public example of YOU there has ever been so make sure it's really you.  Duplication is still important in network marketing but not impersonating your upline.  If you aren't providing value online to actual real people out there, you will fail in both network marketing and internet marketing. The days of successfully tricking search engines on your way to success are over.

Be your best self in your internet network marketing efforts and you will attract like minded people from all over the world. Some of them will join you in your business. Many will buy whatever you wish to sell. What a great way to make a living, providing value to others, helping them succeed while you do the same.

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Reader Comments (5)

This is a great post! All your information and advice is exactly right and I love the tone of your writing.

A person could take this one blog and extract lots of great advice to help them become successful in network marketing.

April 15, 2009 | Unregistered CommenterBrenda Bunney

Hello Terri,

Interesting post. You make a number of valuable points regarding the dos and don'ts of setting up an Internet presence, especially pertaining to blogging. I also agree with the focus of attraction marketing via blogs. Couple attraction marketing with content syndication to build social buzz and the results are truly amazing.

Best always ... Jim Hickey

April 15, 2009 | Unregistered CommenterJim Hickey

Hi Terri

This is a very honest and excellent article. There aren't many network marketers promoting that Internet Marketing is a long slow process and at times dispairing.

I agree attraction marketing, building trust are key elements in today's world of internet network marketing.

Thank you
Julie

April 15, 2009 | Unregistered CommenterJulie McClelland

Extremely interesting post Terri!

I wouldn't have connected the two but what you say is so true.

I like what you say: "Successful marketers of any kind, use attraction marketing. They don't chase after anyone, trying to convince uninterested people to buy."

As I see it there are two main problems working on the web. One deals with traffic and the other with conversions.

We all want traffic...especially the free kind. But traffic that does not convert is not any traffic that makes business sense. The main thing it does is spike some of your metrics in your analytics program, namely page views, visitors and unique visitors. In some cases, it can be very negative traffic taking all your available business resources while not producing anything. On the other hand, if I get targeted qualified traffic, it makes ROI sense. This is a part of Attraction Marketing.

The other problem we all experience is that we need to convert that traffic to sales, subscriptions, leads or even quality buzz. The better you do at Attraction Marketing, the better you will convert your visitors.

Most conversion rates on websites today sit at between 1 and 3 percent, according to Shop.org, the largest researcher for stats on e-commerce sites.

Many times it is MUCH easier to double your conversion rate as it is to double your traffic. Think of it this way: if you get 1000 any-kind-of-visitors to your site and you convert 3% into leads. That is 30 leads. In order to double your business, you can either get another 1000 visitors OR convert twice as many of your current visitors.

I suggest it is always easier AND better to increase conversion rates than double your traffic. The reason it is better is because once you fix your conversion rate problems, it is fixed for all the other 1,000's of visitors you are going to get. When you double your traffic for one month, it doesn't mean it will stay that way.

April 16, 2009 | Unregistered CommenterRob

Attraction Marketing is the way to go. People come to your site for the keywords that you use hoping to spark their interest to make a purchase. And hopefully, become a follower of what you have to say or promote in the future. That you for being so informative and focused blogging is certainly the way to go.

April 16, 2009 | Unregistered Commentersheri

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