Terri Stallcop

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Internet MLM And Postcards?

How can postcards help you build an internet MLM? Postcard marketing campaigns can be very effective.  First consider this fact - to receive internet email marketing we have to give our permission.  Most often we even have to "double optin" to receive information.  Not so with direct mail marketing plus it's more cost effective than you might think.

Here's a recent quote from Entrepreneur Magazine:

"Dubbed junk mail by some, direct mail is actually one of the most effective, precise and economical ways to get your message to key audiences."  Many businesses use direct mail marketing because their response rate proves that it's worth it.  Done right, it's very targeted, measurable and cost effective. 

Here's what successful MLM recruiter, David Wood says about sending out cards:  "...I recruited 40 people in one week by sending 800 cards to everyone who had ever bought anything from me, by sending them a picture of myself without a shirt on at the beach, with a link to a company presentation, right after I had moved to Costa Rica over a year ago...  I didn't recruit them into sendoutcards, I recruited them into my company...  Send Out Cards is the cheapest warm-postcard system that exists, and I've used it to build Numis, MLSP, and when I was in ILG over a year ago."

Internet MLM - Your Target Market

Many marketing channels are not targeted such as TV commercials, billboards, and newspaper ads.  Yet they do work to bring in business.  But with the internet and direct mail, we have the ability to specifically market to people who have already expressed interest in the network marketing industry. 

Instead of trying to first sell the multi-level marketing business model, why not communicate with people who are already sold on MLM with a very attractive and memorable marketing tool that they receive in the mail?

Memorable Marketing

Postcards are much more likely to be noticed than most "junk" mail.  They are already open and eye-catching, especially if glossy and in full color.  The marketing message is immediately noted, memorable, and continues to be cost effective for big business and small business owners alike.

Direct Mail Response Rates

So how many postcards would you need to send to get a decent response rate?  The typical response rate is 2%.  Big business and small business owners are very happy with that because it's cost effective and builds business.  If your goal is to have 10 new leads every month, then you would need to send out 500 postcards to your target market every month.

But let's say you are adding incentive to your postcard - a discount or a chance to win a prize.  Now the response rate typically goes up. 

Easy Testing To Improve Results

It's easy to split-test direct mail response and practice continuous quality improvement.  Send one type of postcard to half your prospects, send a different postcard to the other half.  Toss the loser and add another postcard campaign with the winner and a new postcard.  Continue the process and get ongoing better and better results. 

It could be as simple as just changing the picture on the front and leaving the message the same.  You probably won't have a tie but a winner and a loser.  Keep testing and increasing your response rate.  It's that simple, not time consuming and could be very profitable advertising. 

Postcard Marketing: Part Two

Please leave me a comment about what would be the most helpful for you in Part Two:  Ten Terri-fic Tips For A Successful Postcard Marketing Campaign. 


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