Terri Stallcop

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Entries in customer friendly marketing techniques (1)


Will the New FTC Rule Effect Your Marketing? Full Length Webinar Replay




Whether your business is online or off, you are probably concerned about the new Federal Trade Commission (FTC) ruling on marketing and advertising effective December 1, 2009.  This full length webinar replay is packed full of marketing techniques that will help you focus on the spirit of the law.  Don't shrink back - grow your business! 

The FTC sees their job as comsumer protector, right?  So these customer friendly marketing tips are what I would guess the FTC would also consider friendly.  

Many internet marketers are so afraid of doing the wrong thing that they are not doing the right thing!

- - and that is what exactly??  After watching this webinar, I believe the right thing is as it has always been - we should be taking care of business by taking good care of our customers. 

So what should you know about the new FTC Rules?  That is such a good question and not a question to leave unanswered.  Here are some resources for you.  If you click on the image below, it will take you to more information about these resource websites. 

Here's another one -

The FTC Update – In Plain English

But for now, let's be different... 

Instead of freaking out, in a systematic way, start reading through your web of content - your sales pages, your landing pages, your blog posts, articles, and advertisements.  Are you taking good care of your customers?  Is there any hint of over-promising what you can not deliver?  Is there any hint of what could be construed as false claims?

That's one thing to do over the next 6 months - comb through all your stuff to make sure it is truly customer friendly and not deceiving.  But don't stop marketing.  People need what you have to offer.

It's all about focus.  It isn't all about the tons of changes that you might have to make (you will have to make some changes!) but it's more about "alternative solutions" that will improve your marketing, techniques that build deserved trust.  

Customer Friendly Techniques That Build Trust

So do not loose your focus.  So many marketers see the new FTC rules as a problem, focusing on how to "get around" this huge change.  Instead, think about these customer friendly techniques from Ann Sieg and David Garfinkel, two highly respected people in the marketing industry.  Here's what Ann Sieg had to say after the webinar:   

"...we also gave some unique easy to use strategies to strengthen your marketing without worrying about the FTC so much."

Enjoy the webinar!  Just click below...

  • Values - give stories about how your affiliate program lines up with your values and your identity.  For example, some people call me for information about my affiliate programs, or about my internet marketing business, etc. and the thing that some say is
 "I know from what I see online that you confess to be a Christian.  Me too!"
In other words, they identify with me and want to talk business with me. 
Why?  Because some of my online articles are places where I purpose to provide a snapshot into what my "value proposition" actually is.  I am deliberately sharing my values.  I might summarize the benefits of something I want people to buy and/or join, as it relates to my values or my identity.  Stuff I care about...
Ann Sieg's example of picking a vacation spot in Eurika Springs is such a good example.
Another great example if my husband's love of world class cars. 
Market with understanding, with compassion, with empathy.  When you remember or can imagine how it feels to not know how to do something, focus on that without judgement, convey that your prospect is safe from judgement with you.  There's no way to construe that type of understanding in marketing as anything that is fraud or misleading.  It is powerful marketing and customer friendly marketing.   
Charles Heflin has a 3 E's test for web content.  Make sure your online content is at least worthy to be called one or more of these 3 E's:
  • educational
  • enlightening
  • entertaining
Your Special Report Is Ready!
Ann Sieg quoted David Garfinkel, "Ann, in this way, we can help more people."  The late Jim Rhon said "Service to many leads to greatness."
If you FOCUS on how to genuinely serve more and more people, and NOT back up because of these new rules, then your customers will benefit.  There are many people who need what you have to offer.  Move forward, taking more and more action toward helping people who need the products and services that you can provide for them. Go ahead and write your next sales letter, create your next lead capture page.  Just remember the tips that David Garfinkel, a world class copywriter uses...
What Was David Garfinkel's Crash Course On Copywriting Like?
I took David's Garfinkel's crash course.  I have the 99 templates, the special report, the 6 one hour long sessions, from a wonderful caring man that has had 20 years of successful copywriting in his career and he's really just getting started because he's still young, still coming up with sales letters that he is paid a huge amount of money for because the buyer knows how much money Garfinkel's words can make for the business. 

At the very least, get this report...

Report on the Ultimate Copywriting Crash Course
More Resources: Renegade Professional Blog